Question 1

How do you pronounce serqit? and what is it?

Accepted Answer

Serqit is pronounced like: “circuit"  [ sur-kit ]

A Serqit defines a collection of things (data) that originate from a given location, person, their life experiences or intellectual property; a collection unique to any individual, business, or brand.  It is a compilation of things (data) collected over time.

Exploring a serqit is a journey among relationships, generating a chain reaction of person to person connections, similar to how word-of-mouth works IRL.

Question 2

Why is Word-of-Mouth (relationship marketing) so important?

Accepted Answer

“Word of Mouth recommendations result in 5x more sales than a paid media impression or traditional advertising. People are 92% more likely to share, trust and buy from a brand recommended by a friend.”

We influence each other everyday, person to person, or business to consumer.  A word of mouth suggestion is a natural social exchange, largely overlooked and underused as a valuable and genuine form of promotion for businesses, and as a trusted resource for users.

We digitize this process.

Question 3

What does Word-of-Mouth have to do with Data?

Accepted Answer

Misuse of personal data is widespread - for decades the majority of tech companies have acted as middlemen -- controlling and monitoring online interactions by tracking, targeting and profiling -- this data is then used for their own corporate gain, re-packaged and sold to businesses as a way to reach consumers through advertising.  Right now, you have no say in the matter, no wonder…. “92% of Americans feel they have lost control of their personal data.”

Serqit is a new digital channel that offers businesses and consumers the opportunity to benefit from their personal data in numerous ways.

Question 4

Will I have to give up other social media or start over?

Accepted Answer

I short NO, absolutely not (more on this later)

Question 5

How will I benefit from my personal data?

Accepted Answer

(more on this later) Sign up for beta for the full experience!

Frequently asked questions

How do you pronounce serqit? and what is it?

Why is Word-of-Mouth (relationship marketing) so important?

What does Word-of-Mouth have to do with Data?

Will I have to give up other social media or start over?

How will I benefit from my personal data?