Frequently asked questions
Serqit is pronounced like: “circuit" [ sur-kit ]
A Serqit defines a collection of things (data) that originate from a given location, person, their life experiences or intellectual property; a collection unique to any individual, business, or brand. It is a compilation of things (data) collected over time.
Exploring a serqit is a journey among relationships, generating a chain reaction of person to person connections, similar to how word-of-mouth works IRL.
“Word of Mouth recommendations result in 5x more sales than a paid media impression or traditional advertising. People are 92% more likely to share, trust and buy from a brand recommended by a friend.”
We influence each other everyday, person to person, or business to consumer. A word of mouth suggestion is a natural social exchange, largely overlooked and underused as a valuable and genuine form of promotion for businesses, and as a trusted resource for users.
We digitize this process.
Misuse of personal data is widespread - for decades the majority of tech companies have acted as middlemen -- controlling and monitoring online interactions by tracking, targeting and profiling -- this data is then used for their own corporate gain, re-packaged and sold to businesses as a way to reach consumers through advertising. Right now, you have no say in the matter, no wonder…. “92% of Americans feel they have lost control of their personal data.”
Serqit is a new digital channel that offers businesses and consumers the opportunity to benefit from their personal data in numerous ways.